Advances in Kaiyu studies : from shop-around movements through behavioral marketing to town equity research (New frontiers in regional science: Asian perspectives ; volume 19)
Advances in Kaiyu studies : from shop-around movements through behavioral marketing to town equity research
(New frontiers in regional science: Asian perspectives ; volume 19)
1. Introduction: Some meta-theoretic consideration of consumer shop-around studiesPart I: Policy evaluation from Kaiyu movements. 2. How did the large...
要約等:
This book is the first systematic exposition of advances in Kaiyu studies carried out by the author and his colleagues in Japan and other parts of Asi...