Strategic marketing management : pbk

• 資料種別: 図書
• ISBN: 9781936572007
• タイトル: Strategic marketing management
• 巻次・部編番号: : pbk
• 著者・編者: Alexander Chernev ; [foreword by Philip Kotler]
• 版: 6th ed
• 著者標目: Chernev, Alexander; Kotler, Philip; https://ci.nii.ac.jp/author/DA00233712
• 出版事項: Cerebellum Press
• 出版年月日等: 2011
• 出版年（W3CDTF）: 2011
• 大きさ: 24 cm
• 出版地（国名コード）: us
• 本文の言語コード: en
• 件名標目: Marketing; Marketing -- Management
• 対象利用者: 一般
• 一般注記: Includes bibliographical references and index; Summary: Offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy for day-to-day decisions involving product and service design, branding, pricing, promotions, and distribution
• 関連情報（URI）: https://ci.nii.ac.jp/ncid/BB08918908#entity
• 連携機関・データベース: 国立情報学研究所 : CiNii Research
• 提供元機関・データベース: CiNii Books; https://ci.nii.ac.jp/books
• NACSIS書誌ID（NCID）: https://ci.nii.ac.jp/ncid/BB08918908 : BB08918908