Preliminary research report

• 資料種別: 図書
• タイトル: Preliminary research report
• 出版事項: Marketing Science Institute
• 出版地（国名コード）: us
• 本文の言語コード: en
• 対象利用者: 一般
• 関連情報: Effects of television advertising on consumer socialization; https://cir.nii.ac.jp/crid/1130000793898683392; Nonmetric approaches to multivariate analysis in marketing; https://cir.nii.ac.jp/crid/1130000794194813696; Economic theory and the idea of marketing productivity; https://cir.nii.ac.jp/crid/1130000794323802368; Image evaluation of a department store : techniques for conducting the study; https://cir.nii.ac.jp/crid/1130000794586085376; Practitioners' conceptions of the advertising process : an initial look; https://cir.nii.ac.jp/crid/1130000794620317184; Public policy and the marketing practitioner : toward bridging the gap; https://cir.nii.ac.jp/crid/1130000795050036352; The relationship of shelf space to unit sales : a review; https://cir.nii.ac.jp/crid/1130000795158709120; A decision sequence analysis of developments in marketing communication; https://cir.nii.ac.jp/crid/1130000795187197824; The future of catalog showrooms : growth and its challenges to management; https://cir.nii.ac.jp/crid/1130000795198409600; Negro shopping patterns in mass-merchandising stores; https://cir.nii.ac.jp/crid/1130000795343451264; The consumer's mind : a preliminary inquiry into the emerging problems of consumer evidence and the law; https://cir.nii.ac.jp/crid/1130000795622354944; A multivariate regression analysis of the responses of competing brands to advertising; https://cir.nii.ac.jp/crid/1130000795906800512; Distributed lag models of response to a communications mix; https://cir.nii.ac.jp/crid/1130000795916750976; Measuring the effectiveness of consumer advertising : a case history; https://cir.nii.ac.jp/crid/1130000796264663040; How can research contribute to improved "marketing" in non-business organizations?; https://cir.nii.ac.jp/crid/1130000796601210112; On-line computer applications in marketing and marketing research; https://cir.nii.ac.jp/crid/1130000796662552192; The value of retail exchange services-- : a measure of market performance; https://cir.nii.ac.jp/crid/1130000796930326272; Selection and clustering of image dimensions; https://cir.nii.ac.jp/crid/1130000796945508864; Allocating marketing expenditures : a budget forecasting procedure; https://cir.nii.ac.jp/crid/1130000796948563456; Will the real consumer-activist please stand up : an examination of consumers' opinions about marketing practices; https://cir.nii.ac.jp/crid/1130000797111285376; Family influences on adolescent consumer behavior; https://cir.nii.ac.jp/crid/1130000797193801600; A review of flow analysis as a measure of marketing performance; https://cir.nii.ac.jp/crid/1130000797227599104; Brand trial after a change in promotion credibility; https://cir.nii.ac.jp/crid/1130000797345455488; Behavioral research on personal selling : a review of some recent srudies of interaction and influence processes in sales situations; https://cir.nii.ac.jp/crid/1130000797423767424; Marketing and marketing education : partners or parasites?; https://cir.nii.ac.jp/crid/1130000797747604224; The adoption of industrial products : an exploration of the influence of "management attitudes" on acceptance of two industrial innovations; https://cir.nii.ac.jp/crid/1130000797843274368; The effects of merchandising and temporary promotional activities on the sales of fresh fruits and vegetables in supermarkets; https://cir.nii.ac.jp/crid/1130000798125930368; Consumer research and corrective advertising : a new approach; https://cir.nii.ac.jp/crid/1130000798263812992; The impact of price forecasting on strategic planning : the case of petrochemicals; https://cir.nii.ac.jp/crid/1130000798363415808; Marketing communication and the hierarchy-of-effects; https://cir.nii.ac.jp/crid/1130282268632670208; Is there a "consumer generation gap?" : a report on exploratory interviews with college seniors of 1971 and graduates of 1961; https://cir.nii.ac.jp/crid/1130282268817229056; Decision analysis in the organization; https://cir.nii.ac.jp/crid/1130282268861405824; Marketing and economic performance : meaning and measurement; https://cir.nii.ac.jp/crid/1130282269024804096; Children's perceptions, explanations and judgments of television advertising : a further exploration; https://cir.nii.ac.jp/crid/1130282269201221888; A variable budgeting system for consumer advertising; https://cir.nii.ac.jp/crid/1130282269222108160; Comparison advertising : an historical retrospective; https://cir.nii.ac.jp/crid/1130282269952269568; A review of current developments in the use of "attitude and activity" measures in consumer market research; https://cir.nii.ac.jp/crid/1130282270186804992; Communication research and advertising practice; https://cir.nii.ac.jp/crid/1130282270202312320; Formulating public policy on consumer issues : some preliminary findings; https://cir.nii.ac.jp/crid/1130282270902109824; Student attitudes toward business and marketing institutions and practices; https://cir.nii.ac.jp/crid/1130282270994820480; Individual difference models in multidimensional scaling : an empirical comparison; https://cir.nii.ac.jp/crid/1130282271035874944; Measuring the "qualitative value" of medical journals as advertising vehicles; https://cir.nii.ac.jp/crid/1130282271113269120; Calculating the reach and frequency of TV schedules : a theoretical approach; https://cir.nii.ac.jp/crid/1130282271118900096; Advertising's affective qualities and consumer response; https://cir.nii.ac.jp/crid/1130282271497178880; A note on advertising communications technology : present and prospective; https://cir.nii.ac.jp/crid/1130282271501504640; Evaluating the effects of variations in package sizes : a theoretical approach; https://cir.nii.ac.jp/crid/1130282271512767744; Consumer problems and consumerism : analysis of calls to a consumer hot line; https://cir.nii.ac.jp/crid/1130282271676266624; The consumer generation gap : report; https://cir.nii.ac.jp/crid/1130282272035017984; Adolescent attitudes toward television advertising : preliminary findings; https://cir.nii.ac.jp/crid/1130282272280020480; Advertising's standards and content : executives' perspective; https://cir.nii.ac.jp/crid/1130282272720391040; New directions for advertising pretesting research; https://cir.nii.ac.jp/crid/1130282272823897984; Unobtrusive marketing research techniques; https://cir.nii.ac.jp/crid/1130282272835615488; Automobile advertising expenditures and sales : during the 1970 GM strike; https://cir.nii.ac.jp/crid/1130282272845584768; Store-to-store and department-to-department image comparisons; https://cir.nii.ac.jp/crid/1130282272925638784
• 関連情報（URI）: https://ci.nii.ac.jp/ncid/BA63622177#entity
• 連携機関・データベース: 国立情報学研究所 : CiNii Research
• 提供元機関・データベース: CiNii Books; https://ci.nii.ac.jp/books
• NACSIS書誌ID（NCID）: https://ci.nii.ac.jp/ncid/BA63622177 : BA63622177

目次

Effects of television advertising on consumer socialization

Nonmetric approaches to multivariate analysis in marketing

Economic theory and the idea of marketing productivity

Image evaluation of a department store : techniques for conducting the study

Practitioners' conceptions of the advertising process : an initial look