Advances in marketing, customer relationship management, and E-services (AMCRMES) book series

• 資料種別: 図書
• タイトル: Advances in marketing, customer relationship management, and E-services (AMCRMES) book series
• 出版事項: Business Science Reference
• 並列タイトル等: Advances in marketing, customer relationship management, and E-services series; IGI Global book series advances in marketing, customer relationship management, and E-services (AMCRMES) book series
• 出版地（国名コード）: us
• 対象利用者: 一般
• 関連情報: Building brand identity in the age of social media : emerging research and opportunities; https://cir.nii.ac.jp/crid/1130000794395929088; Handbook of research on consumerism and buying behavior in developing nations; https://cir.nii.ac.jp/crid/1130000796299530240; Progressive trends in knowledge and system-based science for service innovation; https://cir.nii.ac.jp/crid/1130000797136479744; Digital marketing strategies for tourism, hospitality, and airline industries; https://cir.nii.ac.jp/crid/1130000797539981824; Handbook of research on social marketing and its influence on animal origin food product consumption; https://cir.nii.ac.jp/crid/1130000797715537792; Cases on consumer-centric marketing management; https://cir.nii.ac.jp/crid/1130000797927682816; Integrated marketing communications, strategies, and tactical operations in sports organizations; https://cir.nii.ac.jp/crid/1130000798097100672; Connecting with consumers through effective personalization and programmatic advertising; https://cir.nii.ac.jp/crid/1130017876947509914; Handbook of research on strategic retailing of private label products in a recovering economy; https://cir.nii.ac.jp/crid/1130282268850459520; Marketing decision making and the management of pricing : successful business tools; https://cir.nii.ac.jp/crid/1130282269565857920; Handbook of research on promotional strategies and consumer influence in the service sector; https://cir.nii.ac.jp/crid/1130282270465962112; Competitive social media marketing strategies; https://cir.nii.ac.jp/crid/1130282270803903360; Global marketing strategies for the promotion of luxury goods; https://cir.nii.ac.jp/crid/1130282270967616896; Strategies in sports marketing : technologies and emerging trends; https://cir.nii.ac.jp/crid/1130282272220099072; Emerging trends and innovation in sports marketing and management in Asia; https://cir.nii.ac.jp/crid/1130282273207513984; Strategic perspectives in destination marketing; https://cir.nii.ac.jp/crid/1130282273229318784; Handbook of research on achieving sustainable development goals with sustainable marketing; https://cir.nii.ac.jp/crid/1130578813449978932; Handbook of research on contemporary consumerism; https://cir.nii.ac.jp/crid/1130853243477184669; Handbook of research on consumer behavior change and data analytics in the socio-digital era; https://cir.nii.ac.jp/crid/1130858596795430313; The use of artificial intelligence in digital marketing : competitive strategies and tactics; https://cir.nii.ac.jp/crid/1130862246040757264; Global agricultural and food marketing in a global context : advancing policy, management, and innovation; https://cir.nii.ac.jp/crid/1130863086716710407; Handbook of research on the impact of fandom in society and consumerism; https://cir.nii.ac.jp/crid/1131130857331920768; Handbook of research on applied AI for international business and marketing applications; https://cir.nii.ac.jp/crid/1131131408692425732
• 関連情報（URI）: https://ci.nii.ac.jp/ncid/BB13752677#entity
• 連携機関・データベース: 国立情報学研究所 : CiNii Research
• 提供元機関・データベース: CiNii Books; https://ci.nii.ac.jp/books
• NACSIS書誌ID（NCID）: https://ci.nii.ac.jp/ncid/BB13752677 : BB13752677

目次

Building brand identity in the age of social media : emerging research and opportunities

Handbook of research on consumerism and buying behavior in developing nations

Progressive trends in knowledge and system-based science for service innovation

Digital marketing strategies for tourism, hospitality, and airline industries

Handbook of research on social marketing and its influence on animal origin food product consumption