著者・編者edited by Cathrine V. Jansson-Boyd, Magdalena J. Zawisza
一般注記Contents: Pt. I. Introduction and cross-cultural research (1. The history of consumer psychology -- 3. Globalization, branding, and multicultural consumer behavior) -- Pt. II. Consumer cognition and perception (4. Visual attention in consumer settings -- 8. Capturing the consumer's unconscious) -- Pt. III. Social perception, self, identity and well-being (9. The self in consumption -- 14. The psychology of healthy eating) -- Pt. IV. Social and cultural influences (15. Political marketing -- 18. Young children as consumers) -- Pt. V. Decision making, attitudes and behavioural research (19. Framing effects in consumer judgment and decision-making -- 26. Aging and consumer behavior) -- Pt. VI. Products, branding preferences and sustainability (27. Sustainability and consumer psychology -- 31. Anthropomorphism) -- Pt. VII. Internet and electronic media (32. Novel phenomena, evolving frameworks -- 34. Personality-customised advertising in the digital environment)
Includes bibliographical references and index
関連情報Routledge international handbooks
掲載誌Routledge international handbooks
連携機関・データベース国立情報学研究所 : CiNii Research
NACSIS書誌ID（NCID）https://ci.nii.ac.jp/ncid/BB22674698 : BB22674698