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- 資料種別
- 図書
- 出版事項
- 並列タイトル等
- Prentice-Hall series in marketingThe Prentice Hall series in marketing
- 出版地（国名コード）
- us
- 対象利用者
- 一般
- 一般注記
- Series editor: Philip Kotler
- 関連情報
- Kleppner's advertising procedureGlobal marketing managementPrinciples of marketingPrinciples of marketingGlobal marketing managementMarketing channelsServices marketingMarketing management : analysis, planning, and controlDesign and marketing of new productsResearch for marketing decisionsSales promotion managementOtto Kleppner's Advertising procedureMarketing management : analysis, planning, implementation, and controlMarketing for nonprofit organizationsMarketing management : analysis, planning, implementation, and controlMarketing management : analysis, planning, implementation, and controlPrinciples of marketingKleppner's advertising procedureCompetitive marketing strategyPrinciples of marketingMarketing management : analysis, planning, and controlSales promotion managementPrinciples of marketingOtto Kleppner's Advertising procedurePrinciples of marketingMarketing channelsGlobal marketing managementMarketing channelsLegal aspects of marketing strategy : antitrust and consumer protection issuesServices marketing : text, cases & readingsMultinational marketing managementStrategic marketing for nonprofit organizationsPrinciples of marketingMarketing channelsServices marketingMarketing management : analysis, planning, implementation, and controlMarketing channelsPrinciples of marketingThe strategy and tactics of pricing : a guide to profitable decision making