Big bucks, big pharma : marketing disease & pushing drugs

• 資料種別: 映像資料
• ISBN: 1932869050
• タイトル: Big bucks, big pharma : marketing disease & pushing drugs
• 著者・編者: producer, Ronit Ridberg ; editor, Ronit Ridberg ; written by Ronit Ridberg ... [et al.]
• 著者標目: Ridberg, Ronit; Goodman, Amy; Media Education Foundation; https://ci.nii.ac.jp/author/DA14420693
• 出版事項: Media Education Foundation
• 出版年月日等: c2006
• 出版年（W3CDTF）: 2006
• 大きさ: 4 3/4 in
• 並列タイトル等: Big bucks, big pharma : marketing disease and pushing drugs
• 出版地（国名コード）: us
• 本文の言語コード: en
• 件名標目: Marketing of Health Services -- ethics; Drug Industry -- economics; Economics, Pharmaceutical; Pharmaceutical industry -- Marketing; Direct-to-consumer prescription drug advertising; Drugs -- Marketing
• LCC: HD9665.6; HF5439.D75
• 対象利用者: 一般
• 一般注記: English subtitles; Narrated by Amy Goodman; Summary: Exposes the way the multi-billion dollar pharmaceutical industry uses and sometimes creates illness for capital gain. Focusing on the industry's marketing practices, media scholars and health professionals help viewers understand the ways in which direct-to-consumer (DTC) pharmaceutical advertising glamorizes and normalizes the use of prescription medication, and works in tandem with promotion to doctors
• 関連情報（URI）: https://ci.nii.ac.jp/ncid/BA78590085#entity
• 連携機関・データベース: 国立情報学研究所 : CiNii Research
• 提供元機関・データベース: CiNii Books; https://ci.nii.ac.jp/books
• NACSIS書誌ID（NCID）: https://ci.nii.ac.jp/ncid/BA78590085 : BA78590085