Palgrave studies in political marketing and management

• 資料種別: 図書
• タイトル: Palgrave studies in political marketing and management
• 出版事項: Palgrave Macmillan
• 出版地（国名コード）: uk
• 対象利用者: 一般
• 関連情報: Marketing leadership in government : communicating responsiveness, leadership and credibility; https://cir.nii.ac.jp/crid/1130000794904523776; Political marketing and management in Ghana : a new architecture; https://cir.nii.ac.jp/crid/1130000796625752832; Political marketing and the 2015 uk general election; https://cir.nii.ac.jp/crid/1130000796825495168; Market driven political advertising : social, digital and mobile marketing; https://cir.nii.ac.jp/crid/1130000796941274240; Applying public opinion in governance : the uses and future of public opinion in managing government; https://cir.nii.ac.jp/crid/1130000797319897344; Political branding in turbulent times; https://cir.nii.ac.jp/crid/1130013000022838017; Political marketing in the 2016 U.S. presidential election; https://cir.nii.ac.jp/crid/1130282269757536640; Political marketing in the 2020 U.S. Presidential Election; https://cir.nii.ac.jp/crid/1130855721421710996
• 関連情報（URI）: https://ci.nii.ac.jp/ncid/BB22403395#entity
• 連携機関・データベース: 国立情報学研究所 : CiNii Research
• 提供元機関・データベース: CiNii Books; https://ci.nii.ac.jp/books
• NACSIS書誌ID（NCID）: https://ci.nii.ac.jp/ncid/BB22403395 : BB22403395

目次

Marketing leadership in government : communicating responsiveness, leadership and credibility

Political marketing and management in Ghana : a new architecture

Political marketing and the 2015 uk general election

Market driven political advertising : social, digital and mobile marketing

Applying public opinion in governance : the uses and future of public opinion in managing government