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- 資料種別
- 図書
- 並列タイトル等
- The Irwin/McGraw-Hill series in marketingThe McGraw-Hill/Irwin series in marketingSeries in marketing McGraw-Hill/Irwin
- 出版地(国名コード)
- us
- 対象利用者
- 一般
- 関連情報
- Selling : building partnershipsAdvertising and promotion : an integrated marketing communications perspectiveMarketing management : a strategic, decision-making approachEssentials of marketing : a global-managerial approachProduct managementThe survey research handbookBasic marketing : a global-managerial approachBasic marketing : a global-managerial approachStrategic logistics managementConsumersBusiness marketing : connecting strategy, relationships, and learningContemporary advertisingMarketing : principles & perspectivesAdvertising and promotion : an integrated marketing communications perspectiveConsumer behavior : building marketing strategyAnalysis for marketing planningMarketing management : text and casesBusiness marketing : connecting strategy, relationships, and learningProduct managementConsumer behavior and marketing strategyBasic marketing : a global-managerial approachContemporary advertisingNew products managementMarketing research : a problem-solving approachConsumer behavior : building marketing strategyMarketing management : a strategic decision-making approachAdvertising and promotion : an integrated marketing communications perspectiveMarketingRetailing managementSelling : building partnershipsMarketing research : a problem-solving approachAdvertising and promotion : an integrated marketing communications perspectiveMarketing management : text and casesBasic marketing : a global-managerial approachProduct managementStrategic marketingConsumer and business credit managementEssentials of marketing : a global-managerial approachThe survey research handbookSelling : building partnershipsConsumer behavior : building marketing strategyBusiness marketing : connecting strategy, relationships, and learningStrategic marketingInternational marketingAnalysis for marketing planningMarketing : principles & perspectivesConsumer behavior and marketing strategyAnalysis for marketing planningProduct managementMarketing research : a practical approach for the new MillenniumContemporary advertisingStrategic marketing management casesConsumersMarketing management : knowledge and skillsRetailing managementGlobal marketing : foreign entry, local marketing, & global managementMarketing management : a strategic approach with a global orientationStrategic marketingDirect marketing : an integrated approachBusiness marketing : connecting strategy, relationships, and learningPrinciples of advertising & IMCConsumer behavior and marketing strategyMarketing management : a strategic approach with a global orientationSelling : building partnershipsContemporary advertisingGlobal marketing : foreign entry, local marketing & global managementConsumer behavior and marketing strategyMarketingMarketing management : knowledge and skillsMarketingMarketing management : knowledge and skillsConsumersWhich ad pulled best? : 40 case histories on how to write and design ads that workMarketingMarketing management : a strategic decision-making approachFundamentals of selling : customers for life through serviceAdvertising and promotion : an integrated marketing communications perspectiveMarketing researchStrategic marketingEssentials of marketing : a global-managerial approachNew products managementInternational and global marketing : concepts and casesManagement of a sales forceInternet marketing intelligence : research tools, techniques, and resourcesContemporary advertisingMarketing strategy : planning and implementationFundamentals of selling : customers for lifeConsumer behavior and marketing strategyChurchill/Ford/Walker's sales force managementAdvertising and promotion : an integrated marketing communications perspectiveContemporary advertisingGlobal marketing : foreign entry, local marketing, & global managementStrategic logistics managementMarketing strategy : a decision-focused approachRetailing managementNew products managementMarketing channels : a relationship management approachMarketing research : within a changing information environmentConsumer behavior and marketing strategyStrategic marketing management casesMarketing management : text and casesFundamentals of logistics managementMarketing channels : a relationship management approachInternet marketing : readings and online resourcesMarketingPricing : making profitable decisionsConsumer behavior : building marketing strategyInternational marketingAnalysis for marketing planningMarketing research : within a changing information environmentInternational marketingDirect marketing : an integrated approachConsumer behavior and marketing strategyMarketing : principles & perspectivesFundamentals of selling : customers for life
- 連携機関・データベース
- 国立情報学研究所 : CiNii Research
- 提供元機関・データベース
- CiNii Books