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Irwin/McGraw-Hill series in marketing

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Irwin/McGraw-Hill series in marketing

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Irwin/McGraw-Hill
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関連資料・改題前後資料

Selling : building partnerships外部サイトAdvertising and promotion : an integrated marketing communications perspective外部サイトMarketing management : a strategic, decision-making approach外部サイトEssentials of marketing : a global-managerial approach外部サイトProduct management外部サイトThe survey research handbook外部サイトBasic marketing : a global-managerial approach外部サイトBasic marketing : a global-managerial approach外部サイトStrategic logistics management外部サイトConsumers外部サイトBusiness marketing : connecting strategy, relationships, and learning外部サイトContemporary advertising外部サイトMarketing : principles & perspectives外部サイトAdvertising and promotion : an integrated marketing communications perspective外部サイトConsumer behavior : building marketing strategy外部サイトAnalysis for marketing planning外部サイトMarketing management : text and cases外部サイトBusiness marketing : connecting strategy, relationships, and learning外部サイトProduct management外部サイトConsumer behavior and marketing strategy外部サイトBasic marketing : a global-managerial approach外部サイトContemporary advertising外部サイトNew products management外部サイトMarketing research : a problem-solving approach外部サイトConsumer behavior : building marketing strategy外部サイトMarketing management : a strategic decision-making approach外部サイトAdvertising and promotion : an integrated marketing communications perspective外部サイトMarketing外部サイトRetailing management外部サイトSelling : building partnerships外部サイトMarketing research : a problem-solving approach外部サイトAdvertising and promotion : an integrated marketing communications perspective外部サイトMarketing management : text and cases外部サイトBasic marketing : a global-managerial approach外部サイトProduct management外部サイトStrategic marketing外部サイトConsumer and business credit management外部サイトEssentials of marketing : a global-managerial approach外部サイトThe survey research handbook外部サイトSelling : building partnerships外部サイトConsumer behavior : building marketing strategy外部サイトBusiness marketing : connecting strategy, relationships, and learning外部サイトStrategic marketing外部サイトInternational marketing外部サイトAnalysis for marketing planning外部サイトMarketing : principles & perspectives外部サイトConsumer behavior and marketing strategy外部サイトAnalysis for marketing planning外部サイトProduct management外部サイトMarketing research : a practical approach for the new Millennium外部サイトContemporary advertising外部サイトStrategic marketing management cases外部サイトConsumers外部サイトMarketing management : knowledge and skills外部サイトRetailing management外部サイトGlobal marketing : foreign entry, local marketing, & global management外部サイトMarketing management : a strategic approach with a global orientation外部サイトStrategic marketing外部サイトDirect marketing : an integrated approach外部サイトBusiness marketing : connecting strategy, relationships, and learning外部サイトPrinciples of advertising & IMC外部サイトConsumer behavior and marketing strategy外部サイトMarketing management : a strategic approach with a global orientation外部サイトSelling : building partnerships外部サイトContemporary advertising外部サイトGlobal marketing : foreign entry, local marketing & global management外部サイトConsumer behavior and marketing strategy外部サイトMarketing外部サイトMarketing management : knowledge and skills外部サイトMarketing外部サイトMarketing management : knowledge and skills外部サイトConsumers外部サイトWhich ad pulled best? : 40 case histories on how to write and design ads that work外部サイトMarketing外部サイトMarketing management : a strategic decision-making approach外部サイトFundamentals of selling : customers for life through service外部サイトAdvertising and promotion : an integrated marketing communications perspective外部サイトMarketing research外部サイトStrategic marketing外部サイトEssentials of marketing : a global-managerial approach外部サイトNew products management外部サイトInternational and global marketing : concepts and cases外部サイトManagement of a sales force外部サイトInternet marketing intelligence : research tools, techniques, and resources外部サイトContemporary advertising外部サイトMarketing strategy : planning and implementation外部サイトFundamentals of selling : customers for life外部サイトConsumer behavior and marketing strategy外部サイトChurchill/Ford/Walker's sales force management外部サイトAdvertising and promotion : an integrated marketing communications perspective外部サイトContemporary advertising外部サイトGlobal marketing : foreign entry, local marketing, & global management外部サイトStrategic logistics management外部サイトMarketing strategy : a decision-focused approach外部サイトRetailing management外部サイトNew products management外部サイトMarketing channels : a relationship management approach外部サイトMarketing research : within a changing information environment外部サイトConsumer behavior and marketing strategy外部サイトStrategic marketing management cases外部サイトMarketing management : text and cases外部サイトFundamentals of logistics management外部サイトMarketing channels : a relationship management approach外部サイトInternet marketing : readings and online resources外部サイトMarketing外部サイトPricing : making profitable decisions外部サイトConsumer behavior : building marketing strategy外部サイトInternational marketing外部サイトAnalysis for marketing planning外部サイトMarketing research : within a changing information environment外部サイトInternational marketing外部サイトDirect marketing : an integrated approach外部サイトConsumer behavior and marketing strategy外部サイトMarketing : principles & perspectives外部サイトFundamentals of selling : customers for life外部サイト

書店で探す

目次

  • Selling : building partnerships

  • Advertising and promotion : an integrated marketing communications perspective

  • Marketing management : a strategic, decision-making approach

  • Essentials of marketing : a global-managerial approach

  • Product management

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資料種別
図書
出版事項
並列タイトル等
The Irwin/McGraw-Hill series in marketing
The McGraw-Hill/Irwin series in marketing
Series in marketing McGraw-Hill/Irwin
出版地(国名コード)
us
対象利用者
一般
関連情報
Selling : building partnerships
Advertising and promotion : an integrated marketing communications perspective
Marketing management : a strategic, decision-making approach
Essentials of marketing : a global-managerial approach
Product management
The survey research handbook
Basic marketing : a global-managerial approach
Basic marketing : a global-managerial approach
Strategic logistics management
Consumers
Business marketing : connecting strategy, relationships, and learning
Contemporary advertising
Marketing : principles & perspectives
Advertising and promotion : an integrated marketing communications perspective
Consumer behavior : building marketing strategy
Analysis for marketing planning
Marketing management : text and cases
Business marketing : connecting strategy, relationships, and learning
Product management
Consumer behavior and marketing strategy
Basic marketing : a global-managerial approach
Contemporary advertising
New products management
Marketing research : a problem-solving approach
Consumer behavior : building marketing strategy
Marketing management : a strategic decision-making approach
Advertising and promotion : an integrated marketing communications perspective
Marketing
Retailing management
Selling : building partnerships
Marketing research : a problem-solving approach
Advertising and promotion : an integrated marketing communications perspective
Marketing management : text and cases
Basic marketing : a global-managerial approach
Product management
Strategic marketing
Consumer and business credit management
Essentials of marketing : a global-managerial approach
The survey research handbook
Selling : building partnerships
Consumer behavior : building marketing strategy
Business marketing : connecting strategy, relationships, and learning
Strategic marketing
International marketing
Analysis for marketing planning
Marketing : principles & perspectives
Consumer behavior and marketing strategy
Analysis for marketing planning
Product management
Marketing research : a practical approach for the new Millennium
Contemporary advertising
Strategic marketing management cases
Consumers
Marketing management : knowledge and skills
Retailing management
Global marketing : foreign entry, local marketing, & global management
Marketing management : a strategic approach with a global orientation
Strategic marketing
Direct marketing : an integrated approach
Business marketing : connecting strategy, relationships, and learning
Principles of advertising & IMC
Consumer behavior and marketing strategy
Marketing management : a strategic approach with a global orientation
Selling : building partnerships
Contemporary advertising
Global marketing : foreign entry, local marketing & global management
Consumer behavior and marketing strategy
Marketing
Marketing management : knowledge and skills
Marketing
Marketing management : knowledge and skills
Consumers
Which ad pulled best? : 40 case histories on how to write and design ads that work
Marketing
Marketing management : a strategic decision-making approach
Fundamentals of selling : customers for life through service
Advertising and promotion : an integrated marketing communications perspective
Marketing research
Strategic marketing
Essentials of marketing : a global-managerial approach
New products management
International and global marketing : concepts and cases
Management of a sales force
Internet marketing intelligence : research tools, techniques, and resources
Contemporary advertising
Marketing strategy : planning and implementation
Fundamentals of selling : customers for life
Consumer behavior and marketing strategy
Churchill/Ford/Walker's sales force management
Advertising and promotion : an integrated marketing communications perspective
Contemporary advertising
Global marketing : foreign entry, local marketing, & global management
Strategic logistics management
Marketing strategy : a decision-focused approach
Retailing management
New products management
Marketing channels : a relationship management approach
Marketing research : within a changing information environment
Consumer behavior and marketing strategy
Strategic marketing management cases
Marketing management : text and cases
Fundamentals of logistics management
Marketing channels : a relationship management approach
Internet marketing : readings and online resources
Marketing
Pricing : making profitable decisions
Consumer behavior : building marketing strategy
International marketing
Analysis for marketing planning
Marketing research : within a changing information environment
International marketing
Direct marketing : an integrated approach
Consumer behavior and marketing strategy
Marketing : principles & perspectives
Fundamentals of selling : customers for life
連携機関・データベース
国立情報学研究所 : CiNii Research
提供元機関・データベース
CiNii Books