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McGraw-Hill series in marketing

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McGraw-Hill series in marketing

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Textbook of salesmanship外部サイトSelling, principles and practices外部サイトAdvertising and promotion management外部サイトMarketing challenges : cases & exercises外部サイトFundamentals of marketing外部サイトMarketing research : an applied approach外部サイトMarketing : concepts and applications外部サイトPricing : making profitable decisions外部サイトMarketing外部サイトStrategic marketing management cases外部サイトAdvertising, the process and practice外部サイトMarketing外部サイトAdvertising excellence外部サイトFundamentals of marketing外部サイトMarketing challenges : cases and exercises . Optional personal computer software外部サイトFundamentals of marketing外部サイトLogistical management : the integrated supply chain process外部サイトMarketing : concepts and applications外部サイトFundamentals of marketing外部サイトMarketing management : strategies and programs外部サイトMarketing management : strategies and programs外部サイトSales management : concepts, practices, and cases外部サイトGlobal marketing strategy外部サイトSales program management : formulation and implementation外部サイトMarketing management : strategies and programs外部サイトFundamentals of marketing外部サイトRetailing外部サイトSelling, principles and practices外部サイトMarketing外部サイトMarketing management : a strategic planning approach外部サイトMarketing外部サイトMarketing research : an applied approach外部サイトMarketing challenges : cases and exercises外部サイトPricing : making profitable decisions外部サイトSales program management : formulation and implementation外部サイトConsumer behavior : concepts and applications外部サイトMarketing management : strategies and programs外部サイトMarketing management and administrative action外部サイトConsumer behavior : application of theory外部サイトMarketing management and administrative action外部サイトSales management : concepts, practices, and cases外部サイトProblems in marketing外部サイトTextbook of salesmanship外部サイトServices marketing外部サイトMarkops : the simulation for marketing training外部サイトAdvertising communications & promotion management外部サイトMarketing management : strategies and programs外部サイトSatisfaction : a behavioral perspective on the consumer外部サイトMarketing : concepts and applications外部サイトSelling dynamics外部サイトProblems in marketing外部サイトPurchasing and supply management : text and cases外部サイトAdvertising and promotion management外部サイトProfessional sales management外部サイトStrategic marketing channel management外部サイトProblems in marketing外部サイトAdvertising外部サイトMarketing research : an applied approach外部サイトConsumer behavior外部サイトManagement in marketing channels外部サイトConsumer behavior : concepts and applications外部サイトMarketing research : an applied approach外部サイトConsumer behavior : concepts and applications外部サイトPeople in organizations : an introduction to organizational behavior外部サイトFundamentals of marketing外部サイトMarketing management : strategies and programs外部サイトMarketing research : an applied approach外部サイトMarketing management : strategies and programs外部サイトProduct planning and management : designing and delivering value外部サイトFundamentals of marketing外部サイトCases inmarketing management外部サイトMarketing management and administrative action外部サイトRetail management外部サイトMarketing management : strategies and programs外部サイトManagement in marketing channels外部サイトLogistical management : the integrated supply chain process外部サイトAdvertising communications & promotion management外部サイトMarketing research : an applied approach外部サイトFundamentals of marketing外部サイトMarketing外部サイトStrategic marketing channel management外部サイトServices marketing外部サイトAdvertising外部サイトPurchasing and materials management : text and cases外部サイトPricing : making profitable decisions外部サイトSelling, principles and practices外部サイトFundamentals of marketing外部サイトReadings in marketing strategies and programs外部サイトConsumer behavior : concepts and applications外部サイトManaging the sales function外部サイトMarketing外部サイトSales management : concepts, practices, and cases外部サイトFundamentals of marketing外部サイト

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目次

  • Textbook of salesmanship

  • Selling, principles and practices

  • Advertising and promotion management

  • Marketing challenges : cases & exercises

  • Fundamentals of marketing

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資料種別
図書
出版事項
出版地(国名コード)
us
本文の言語コード
en
対象利用者
一般
関連情報
Textbook of salesmanship
Selling, principles and practices
Advertising and promotion management
Marketing challenges : cases & exercises
Fundamentals of marketing
Marketing research : an applied approach
Marketing : concepts and applications
Pricing : making profitable decisions
Marketing
Strategic marketing management cases
Advertising, the process and practice
Marketing
Advertising excellence
Fundamentals of marketing
Marketing challenges : cases and exercises . Optional personal computer software
Fundamentals of marketing
Logistical management : the integrated supply chain process
Marketing : concepts and applications
Fundamentals of marketing
Marketing management : strategies and programs
Marketing management : strategies and programs
Sales management : concepts, practices, and cases
Global marketing strategy
Sales program management : formulation and implementation
Marketing management : strategies and programs
Fundamentals of marketing
Retailing
Selling, principles and practices
Marketing
Marketing management : a strategic planning approach
Marketing
Marketing research : an applied approach
Marketing challenges : cases and exercises
Pricing : making profitable decisions
Sales program management : formulation and implementation
Consumer behavior : concepts and applications
Marketing management : strategies and programs
Marketing management and administrative action
Consumer behavior : application of theory
Marketing management and administrative action
Sales management : concepts, practices, and cases
Problems in marketing
Textbook of salesmanship
Services marketing
Markops : the simulation for marketing training
Advertising communications & promotion management
Marketing management : strategies and programs
Satisfaction : a behavioral perspective on the consumer
Marketing : concepts and applications
Selling dynamics
Problems in marketing
Purchasing and supply management : text and cases
Advertising and promotion management
Professional sales management
Strategic marketing channel management
Problems in marketing
Advertising
Marketing research : an applied approach
Consumer behavior
Management in marketing channels
Consumer behavior : concepts and applications
Marketing research : an applied approach
Consumer behavior : concepts and applications
People in organizations : an introduction to organizational behavior
Fundamentals of marketing
Marketing management : strategies and programs
Marketing research : an applied approach
Marketing management : strategies and programs
Product planning and management : designing and delivering value
Fundamentals of marketing
Cases inmarketing management
Marketing management and administrative action
Retail management
Marketing management : strategies and programs
Management in marketing channels
Logistical management : the integrated supply chain process
Advertising communications & promotion management
Marketing research : an applied approach
Fundamentals of marketing
Marketing
Strategic marketing channel management
Services marketing
Advertising
Purchasing and materials management : text and cases
Pricing : making profitable decisions
Selling, principles and practices
Fundamentals of marketing
Readings in marketing strategies and programs
Consumer behavior : concepts and applications
Managing the sales function
Marketing
Sales management : concepts, practices, and cases
Fundamentals of marketing
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