著者・編者edited by Uta Kohl, University of Southampton; Jacob Eisler, University of Southampton
一般注記Includes index
Summary: "It is almost certain that your life is awash in data-drivenpersonalisation, which gathers personal information and compares it to personal information gathered about others to provide tailored outputs and decisions. It's shifted your life in the past day, probably in the past hour, and - if you're reading this on a screen - perhaps in the past minute. It has tried to influence what you buy, what media you watch, who you vote for, how you spend your time, what you believe, who you want to be. In short, the very things that make you, you. Yet the omnipresence of data-driven personalisation does not mean it is easily perceived or controlled by those it influences. This personalisation is oftenimplemented through machine learning algorithms that are subtly embedded into day-to-day life. The most familiar type may be the humble internet advertisement, which sometimes seems to predict, rather than just echo, your latest interests and desires. But as this book shows, personalisation ranges far wider than t
連携機関・データベース国立情報学研究所 : CiNii Research
NACSIS書誌ID(NCID)https://ci.nii.ac.jp/ncid/BC05004018 : BC05004018