化粧品市場における「新カテゴリーの創造」のための効果的アプローチ法「感性記憶型パッケージング」に関する考察
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- Material Type
- 記事
- Author/Editor
- 宮本 文幸
- Author Heading
- Alternative Title
- Considerations in "Sensibility-to-mind type packaging" : An Effective Method for Creating New Categories in the Cosmetics Market
- Periodical title
- 経営行動科学 = Japanese journal of administrative science / 「経営行動科学」編集委員会 編
- No. or year of volume/issue
- 24(2):2011.8
- Volume
- 24
- Issue
- 2
- Pages
- 93-107