消費者行動とマーケティング(4)「強い」ブランドの態度構造を探る : アパレル製品に対する消費者の認知と感情

Journal name: 繊維製品消費科学 = Journal of the Japan Research Association for Textile End-uses 53(2)=567:2012.2

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Material Type: 記事
Title: 消費者行動とマーケティング(4)「強い」ブランドの態度構造を探る : アパレル製品に対する消費者の認知と感情
Author/Editor: 杉谷陽子
Author Heading: 杉谷陽子
Alternative Title: Consumer Behavior and Marketing (4) Exploring the Attitudinal Structure of a Strong Brand : Consumers' Cognition and Emotion for Apparel Brands
Periodical title: 繊維製品消費科学 = Journal of the Japan Research Association for Textile End-uses
No. or year of volume/issue: 53(2)=567:2012.2
Volume: 53
Issue: 2
Sequential issue number: 567
Pages: 102-107
Publication date of volume/issue (W3CDTF): 2012-02
ISSN (Periodical Title): 0037-2072
ISSN-L (Periodical Title): 0037-2072
Publication (Periodical Title): 大阪 : 日本繊維製品消費科学会
Place of Publication (Country Code): JP
Text Language Code: jpn
NDLC: ZP33
Target Audience: 一般
Holding library: 国立国会図書館
Call No.: Z17-199
Data Provider (Database): 国立国会図書館 : 国立国会図書館雑誌記事索引
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 023536543
http://id.ndl.go.jp/bib/023536543
Bibliographic Record Category (NDL): 632