広告コミュニケーショ...

広告コミュニケーションによる期待形成の研究 : 期待の媒介変数としての有効性(教育サービス業)

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広告コミュニケーションによる期待形成の研究 : 期待の媒介変数としての有効性(教育サービス業)

Call No. (NDL)
Z3-869
Bibliographic ID of National Diet Library
023581585
Material type
記事
Author
坂田 利康
Publisher
東京 : 高千穂大学高千穂学会
Publication date
2012-02
Material Format
Paper
Journal name
高千穂論叢 / 高千穂大学高千穂学会 編 46(4):2012.2
Publication Page
p.107-137
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Paper

Material Type
記事
Author/Editor
坂田 利康
Author Heading
Alternative Title
A Formation of Expectation in Advertising Communication : An availability in an mediating role of Expectation for an educational services industry
Periodical title
高千穂論叢 / 高千穂大学高千穂学会 編
No. or year of volume/issue
46(4):2012.2
Volume
46
Issue
4
Pages
107-137