中国における家電市場...

中国における家電市場の考察 : ハイアールの販売システムとマーケティング戦略を事例として

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中国における家電市場の考察 : ハイアールの販売システムとマーケティング戦略を事例として

Call No. (NDL)
Z3-801
Bibliographic ID of National Diet Library
023582091
Material type
記事
Author
王 玉蘭
Publisher
広島 : 広島修道大学ひろしま未来協創センター
Publication date
2012-02
Material Format
Paper
Journal name
修道商学 = Papers of the Research Society of Commerce and Economics 52(2)=105:2012.2
Publication Page
p.195-220
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Paper

Material Type
記事
Author/Editor
王 玉蘭
Author Heading
Alternative Title
A Survey of Household Electrical Appliance Market in China : Haier's Seuing System and Marketing Strategies
Periodical title
修道商学 = Papers of the Research Society of Commerce and Economics
No. or year of volume/issue
52(2)=105:2012.2
Volume
52
Issue
2
Sequential issue number
105