ブランド・コミュニテ...

ブランド・コミュニティにおけるロイヤルティ向上の理論的研究

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ブランド・コミュニティにおけるロイヤルティ向上の理論的研究

Call No. (NDL)
Z4-1279
Bibliographic ID of National Diet Library
023602782
Material type
記事
Author
涌田 龍治
Publisher
亀岡 : 京都学園大学経営学部学会
Publication date
2012-03
Material Format
Paper
Journal name
京都学園大学経営学部論集 = The Kyoto Gakuen University review, Faculty of Business Administration / 京都学園大学経営学部学会 編 21(2):2012.3
Publication Page
p.55-83
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Paper

Material Type
記事
Author/Editor
涌田 龍治
Author Heading
Alternative Title
A Theoretical Study on Enriching Brand Loyalty in Brand Communities
Periodical title
京都学園大学経営学部論集 = The Kyoto Gakuen University review, Faculty of Business Administration / 京都学園大学経営学部学会 編
No. or year of volume/issue
21(2):2012.3
Volume
21
Issue
2
Pages
55-83