商品差異と消費者の情報収集行動から見た商品のネーミング研究

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Material Type: 記事
Title: 商品差異と消費者の情報収集行動から見た商品のネーミング研究
Author/Editor: 西岡由有
Author Heading: 西岡由有
Alternative Title: Research on Brand Name Preference from the Viewpoint of Commodity Attribute Types and Information Seeking Behavior of Consumer
Periodical title: 成城大学社会イノベーション研究 / 成城大学社会イノベーション学会編
No. or year of volume/issue: 7(1):2012.1
Volume: 7
Issue: 1
Pages: 107-146
Publication date of volume/issue (W3CDTF): 2012-01
ISSN (Periodical Title): 1880-6414
ISSN-L (Periodical Title): 1880-6414
Publication (Periodical Title): 東京 : 成城大学社会イノベーション学会
Place of Publication (Country Code): JP
Text Language Code: jpn
NDLC: ZE1
Target Audience: 一般
Holding library: 国立国会図書館
Call No.: Z71-R361
Data Provider (Database): 国立国会図書館 : 国立国会図書館雑誌記事索引
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 023818362
http://id.ndl.go.jp/bib/023818362
Bibliographic Record Category (NDL): 632