事例で学ぶブランドを育てるプロモーション(最終回)ブランド価値の階層構造とプロモーション : 価格訴求型から価値訴求型へのウェイトシフト

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Material Type: 記事
Title: 事例で学ぶブランドを育てるプロモーション(最終回)ブランド価値の階層構造とプロモーション : 価格訴求型から価値訴求型へのウェイトシフト
Author/Editor: 守口剛
Author Heading: 守口剛
Periodical title: Top promotions販促会議
No. or year of volume/issue: (174):2012.10
Issue: 174
Pages: 132-135
Publication date of volume/issue (W3CDTF): 2012-10
Publication (Periodical Title): 東京 : 宣伝会議
Place of Publication (Country Code): JP
Text Language Code: jpn
NDLC: ZD25
Target Audience: 一般
Holding library: 国立国会図書館
Call No.: Z71-B208
Data Provider (Database): 国立国会図書館 : 国立国会図書館雑誌記事索引
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 023958611
http://id.ndl.go.jp/bib/023958611
Bibliographic Record Category (NDL): 632