汽车企业的创意营销对品牌的影响 : 以2011年宝马MINI Countryman营销传播为例

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汽车企业的创意营销对品牌的影响 : 以2011年宝马MINI Countryman营销传播为例

Call No. (NDL)
Z72-D897
Bibliographic ID of National Diet Library
024006453
Material type
記事
Author
陶 萄ほか
Publisher
[千葉] : [アジアデザイン文化学会]
Publication date
2012-03
Material Format
Paper
Journal name
Bulletin of Asian Design Culture Society : International Symposium of Asian Design Culture Society 6:2012.3
Publication Page
p.493-498
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Paper

Material Type
記事
Author/Editor
陶 萄
陈 虹
Author Heading
Alternative Title
The Creative Communication and Brand-building for Automotive Companies : BMW Mini Countryman product release event, 2011
Periodical title
Bulletin of Asian Design Culture Society : International Symposium of Asian Design Culture Society
No. or year of volume/issue
6:2012.3
Volume
6
Pages
493-498
Publication date of volume/issue (W3CDTF)
2012-03