消費者行動とマーケテ...

消費者行動とマーケティング(13)苦情行動者の心理 : 消費者がモンスターと化す瞬間

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消費者行動とマーケティング(13)苦情行動者の心理 : 消費者がモンスターと化す瞬間

Call No. (NDL)
Z17-199
Bibliographic ID of National Diet Library
024248362
Material type
記事
Author
池内 裕美
Publisher
大阪 : 日本繊維製品消費科学会
Publication date
2013-01
Material Format
Paper
Journal name
繊維製品消費科学 = Journal of the Japan Research Association for Textile End-uses 54(1)=578:2013.1
Publication Page
p.21-27
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Paper Digital

Material Type
記事
Author/Editor
池内 裕美
Author Heading
Alternative Title
Consumer Behavior and Marketing (13) The Psychology of Complaints : The Moment When a Consumer Becomes a Monster
Periodical title
繊維製品消費科学 = Journal of the Japan Research Association for Textile End-uses
No. or year of volume/issue
54(1)=578:2013.1
Volume
54
Issue
1
Sequential issue number
578