AMA : Journal of Marketingから : 論文抄訳 アライアンス・ポートフォリオにおける資源の多様性がイノベーションに与える影響

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AMA : Journal of Marketingから : 論文抄訳 アライアンス・ポートフォリオにおける資源の多様性がイノベーションに与える影響

Call No. (NDL)
Z4-527
Bibliographic ID of National Diet Library
024251500
Material type
記事
Author
Anna S. Cuiほか
Publisher
東京 : 日本マーケティング協会
Publication date
2013
Material Format
Paper
Journal name
マーケティングジャーナル = Japan marketing journal 32(3)=127:2013.Win
Publication Page
p.83-93
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Paper

Material Type
記事
Author/Editor
Anna S. Cui
Gina O'Connor
永井 竜之介 訳
Alternative Title
Alliance Portfolio Resource Diversity and Firm Innovation
Periodical title
マーケティングジャーナル = Japan marketing journal
No. or year of volume/issue
32(3)=127:2013.Win
Volume
32
Issue
3
Sequential issue number
127