マーケット・メイブンの新製品スイッチ購買時のプロモーション反応

Journal name: Journal of new market creation = 市場創造研究 : 研究論文集 / 日本市場創造研究会編 1:2012.3

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Material Type: 記事
Title: マーケット・メイブンの新製品スイッチ購買時のプロモーション反応
Author/Editor: 寺本高
Author Heading: 寺本高
Periodical title: Journal of new market creation = 市場創造研究 : 研究論文集 / 日本市場創造研究会編
No. or year of volume/issue: 1:2012.3
Volume: 1
Pages: 29-33
Publication date of volume/issue (W3CDTF): 2012-03
ISSN (Periodical Title): 2186-9588
ISSN-L (Periodical Title): 2186-9588
Publication (Periodical Title): 鎌倉 : 日本市場創造研究会
Place of Publication (Country Code): JP
Text Language Code: jpn
NDLC: ZD25
Target Audience: 一般
Holding library: 国立国会図書館
Call No.: Z72-E316
Data Provider (Database): 国立国会図書館 : 国立国会図書館雑誌記事索引
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 024474158
http://id.ndl.go.jp/bib/024474158
Bibliographic Record Category (NDL): 632