アパレル企業における...

アパレル企業におけるラグジュアリー戦略の可能性 : 意味的価値を創出するブランド・マネジメント

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アパレル企業におけるラグジュアリー戦略の可能性 : 意味的価値を創出するブランド・マネジメント

Call No. (NDL)
Z71-L424
Bibliographic ID of National Diet Library
024525354
Material type
記事
Author
馬塲 正実
Publisher
東京 : 日本経営会計学会
Publication date
2013-03
Material Format
Paper
Journal name
経営会計研究 / 日本経営会計学会 編 17(2):2013.3
Publication Page
p.149-160
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Paper

Material Type
記事
Author/Editor
馬塲 正実
Author Heading
Alternative Title
Potential of Luxury Strategy in Apparel Company : Brand Management to create Premium Value
Periodical title
経営会計研究 / 日本経営会計学会 編
No. or year of volume/issue
17(2):2013.3
Volume
17
Issue
2
Pages
149-160