製品ブランド管理の進展がグローバル・マーケティング枠組みに与える示唆 (持集号 グローバル・マーケティング研究の新地平)
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- Material Type
- 記事
- Author/Editor
- 井上 真里
- Series Title
- Author Heading
- Alternative Title
- The Suggestion of Product Brand Management Improvement to Global Marketing Framework
- Periodical title
- 流通研究 = Journal of marketing & distribution / 日本商業学会 編
- No. or year of volume/issue
- 15(2):2013.3
- Volume
- 15
- Issue
- 2