ゆるキャラ「くまモン...

ゆるキャラ「くまモン」のブランド構築についての研究

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ゆるキャラ「くまモン」のブランド構築についての研究

Call No. (NDL)
Z72-D726
Bibliographic ID of National Diet Library
024675341
Material type
記事
Author
地下 雄大
Publisher
神戸 : 兵庫県立大学大学院経営研究科
Publication date
2013-03
Material Format
Paper
Journal name
商大ビジネスレビュー = Shodai business review 2(2)=4:2013.3
Publication Page
p.97-112
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Paper

Material Type
記事
Author/Editor
地下 雄大
Author Heading
Periodical title
商大ビジネスレビュー = Shodai business review
No. or year of volume/issue
2(2)=4:2013.3
Volume
2
Issue
2
Sequential issue number
4
Pages
97-112