マイクロブログにおける口コミ情報と包括的意思決定モデルの関係 : Twitterによる口コミ推奨行動の事例研究

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マイクロブログにおける口コミ情報と包括的意思決定モデルの関係 : Twitterによる口コミ推奨行動の事例研究

Call No. (NDL)
Z71-J2
Bibliographic ID of National Diet Library
024689882
Material type
記事
Author
太田 滋ほか
Publisher
東京 : 日本ダイレクトマーケティング学会学会誌編集委員会
Publication date
2013-03
Material Format
Paper
Journal name
Direct marketing review : Journal of the Academic Society of Direct Marketing / 日本ダイレクトマーケティング学会学会誌編集委員会 編 12:2013.3
Publication Page
p.18-33
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Paper

Material Type
記事
Author/Editor
太田 滋
岩井 千明
Alternative Title
Microblog Influence on the Consumer Decision Process : Tweets as Electronic Word-of-Mouth
Periodical title
Direct marketing review : Journal of the Academic Society of Direct Marketing / 日本ダイレクトマーケティング学会学会誌編集委員会 編
No. or year of volume/issue
12:2013.3
Volume
12
Pages
18-33
Publication date of volume/issue (W3CDTF)
2013-03