小売企業のブランド構築とコミュニケーション : ネットスーパーへの拡張を求めて

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Material Type: 記事
Title: 小売企業のブランド構築とコミュニケーション : ネットスーパーへの拡張を求めて
Author/Editor: 岡山武史
髙橋広行
Author Heading: 岡山武史
髙橋広行
Alternative Title: Retail Brand Structure and Communication
Periodical title: 広告科学 / 日本広告学会編
No. or year of volume/issue: 58:2013.7
Volume: 58
Pages: 1-22
Publication date of volume/issue (W3CDTF): 2013-07
ISSN (Periodical Title): 1343-6597
ISSN-L (Periodical Title): 1343-6597
Publication (Periodical Title): 東京 : 日本広告学会
Place of Publication (Country Code): JP
Text Language Code: jpn
Subject Heading: リテール・ブランド・エクイティ
食品スーパー
経験価値
店内コミュニケーション
NDLC: ZD25
Target Audience: 一般
Holding library: 国立国会図書館
Call No.: Z4-1388
Data Provider (Database): 国立国会図書館 : 国立国会図書館雑誌記事索引
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 024866071
http://id.ndl.go.jp/bib/024866071
Bibliographic Record Category (NDL): 632