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雑誌日経広告研究所報
Volume number47(5)=271:2013.10・11
Article提携研究機関誌からの...

提携研究機関誌からの論文紹介 The Advertising Research Foundation『Journal of Advertising Research』より How Strong is the Pull of the Past? : Measuring Personal Nostalgia Evoked by Advertising

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提携研究機関誌からの論文紹介 The Advertising Research Foundation『Journal of Advertising Research』より How Strong is the Pull of the Past? : Measuring Personal Nostalgia Evoked by Advertising

Call No. (NDL)
Z4-522
Bibliographic ID of National Diet Library
024922150
Material type
記事
Author
ALTAF MERCHANTほか
Publisher
東京 : 日経広告研究所
Publication date
2013
Material Format
Paper
Journal name
日経広告研究所報 / 日経広告研究所 [編] 47(5)=271:2013.10・11
Publication Page
p.84-65
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Paper

Material Type
記事
Title
提携研究機関誌からの論文紹介 The Advertising Research Foundation『Journal of Advertising Research』より How Strong is the Pull of the Past? : Measuring Personal Nostalgia Evoked by Advertising
Author/Editor
ALTAF MERCHANT
KATHRYN LATOUR
JOHN B. FORD 他
Author Heading
ALTAF MERCHANT
KATHRYN LATOUR
JOHN B. FORD
Alternative Title
"懐かしさ"がどれほど効くか : 広告が引き出す個人的ノスタルジーの測定 "ナツカシサ"ガ ドレホド キク カ : コウコク ガ ヒキダス コジンテキ ノスタルジー ノ ソクテイ
Periodical title
日経広告研究所報 / 日経広告研究所 [編]
No. or year of volume/issue
47(5)=271:2013.10・11
Volume
47
Issue
5
Sequential issue number
271