今求められる広告戦略...

今求められる広告戦略 : 価値主導の時代における広告戦略のあり方

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今求められる広告戦略 : 価値主導の時代における広告戦略のあり方

Call No. (NDL)
Z72-D726
Bibliographic ID of National Diet Library
024942246
Material type
記事
Author
浜田 裕一郎
Publisher
神戸 : 兵庫県立大学大学院経営研究科
Publication date
2013-09
Material Format
Paper
Journal name
商大ビジネスレビュー = Shodai business review 3(1)=5:2013.9
Publication Page
p.107-126
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Paper

Material Type
記事
Author/Editor
浜田 裕一郎
Author Heading
Periodical title
商大ビジネスレビュー = Shodai business review
No. or year of volume/issue
3(1)=5:2013.9
Volume
3
Issue
1
Sequential issue number
5
Pages
107-126