提携研究機関誌からの論文紹介 The Advertising Research Foundation 『Journal of Advertising Research』より A Multi-Country Examination Of Hard-Sell and Soft-Sell Advertising : Comparing Global Consumer Positioning In Holistic- and Analytic-Thinking Cultures

提携研究機関誌からの論文紹介 The Advertising Research Foundation 『Journal of Advertising Research』より A Multi-Country Examination Of Hard-Sell and Soft-Sell Advertising : Comparing Global Consumer Positioning In Holistic- and Analytic-Thinking Cultures

Call No. (NDL): Z4-522
Bibliographic ID of National Diet Library: 025062900

Material type: 記事

Author: SHINTARO OKAZAKIほか

Publisher: 東京 : 日経広告研究所

Publication date: 2013

Material Format: Paper

Journal name: 日経広告研究所報 / 日経広告研究所 [編] 47(6)=272:2013.12・2014.1

Publication Page: p.74-56

View All

Holdings of Libraries in Japan

This page shows libraries in Japan other than the National Diet Library that hold the material.

List of Cooperating Institutions and Databases

Please contact your local library for information on how to use materials or whether it is possible to request materials from the holding libraries.

other

CiNii Research
Search Service
You can check the holdings of institutions and databases with which CiNii Research is linked at the site of CiNii Research.
Check the holdings of this book

Bibliographic Record

You can check the details of this material, its authority (keywords that refer to materials on the same subject, author's name, etc.), etc.

Paper

Material Type: 記事
Title: 提携研究機関誌からの論文紹介 The Advertising Research Foundation 『Journal of Advertising Research』より A Multi-Country Examination Of Hard-Sell and Soft-Sell Advertising : Comparing Global Consumer Positioning In Holistic- and Analytic-Thinking Cultures
Author/Editor: SHINTARO OKAZAKI
BARBARA MUELLER
SANDRA DIEHL
Author Heading: SHINTARO OKAZAKI
BARBARA MUELLER
SANDRA DIEHL
Alternative Title: ハードセル広告とソフトセル広告の多国間調査 : 思考文化別のグローバルポジショニング戦略の比較ハードセルコウコクトソフトセルコウコクノタコクカンチョウサ : シコウブンカベツノグローバルポジショニングセンリャクノヒカク
Periodical title: 日経広告研究所報 / 日経広告研究所 [編]
No. or year of volume/issue: 47(6)=272:2013.12・2014.1
Volume: 47
Issue: 6
Sequential issue number: 272
Pages: 74-56
Publication date of volume/issue (W3CDTF): 2013
ISSN (Periodical Title): 0389-4916
ISSN-L (Periodical Title): 0389-4916
Publication (Periodical Title): 東京 : 日経広告研究所
Place of Publication (Country Code): JP
Text Language Code: eng
NDLC: ZD25
Target Audience: 一般
Holding library: 国立国会図書館
Call No.: Z4-522
Data Provider (Database): 国立国会図書館 : 国立国会図書館雑誌記事索引
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 025062900
http://id.ndl.go.jp/bib/025062900
Bibliographic Record Category (NDL): 632