薄利多売は通用しない...

薄利多売は通用しない BOP市場の新たなビジネスモデル (Feature Articles 日本企業は新興国市場で勝てるか)

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薄利多売は通用しない BOP市場の新たなビジネスモデル

(Feature Articles 日本企業は新興国市場で勝てるか)

Call No. (NDL)
Z4-417
Bibliographic ID of National Diet Library
025132113
Material type
記事
Author
エリック シマニス
Publisher
東京 : ダイヤモンド社
Publication date
2014-02
Material Format
Paper
Journal name
Harvard business review = Diamondハーバード・ビジネス・レビュー 39(2)=305:2014.2
Publication Page
p.64-73
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Paper

Material Type
記事
Author/Editor
エリック シマニス
Alternative Title
Reality Check at the Bottom of the Pyramid
Periodical title
Harvard business review = Diamondハーバード・ビジネス・レビュー
No. or year of volume/issue
39(2)=305:2014.2
Volume
39
Issue
2