PROCTER & GAMBLE 「グローバルに考え、ローカルに行動する」P&Gの新CRM戦略 : プラットフォームの標準化で全世界の顧客情報を一元管理する (THE STRATEGY FOR CUSTOMER 競争優位を勝ち取るための「新顧客戦略」)

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PROCTER & GAMBLE 「グローバルに考え、ローカルに行動する」P&Gの新CRM戦略 : プラットフォームの標準化で全世界の顧客情報を一元管理する

(THE STRATEGY FOR CUSTOMER 競争優位を勝ち取るための「新顧客戦略」)

Call No. (NDL)
Z71-R248
Bibliographic ID of National Diet Library
025252432
Material type
記事
Author
メグ・ミッチェル ムーア
Publisher
東京 : IDGインタラクティブ
Publication date
2004-01
Material Format
Paper
Journal name
CIO : Business technology leadership 5(1)=44:2004.1
Publication Page
p.72-77
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Paper

Material Type
記事
Author/Editor
メグ・ミッチェル ムーア
Periodical title
CIO : Business technology leadership
No. or year of volume/issue
5(1)=44:2004.1
Volume
5
Issue
1
Sequential issue number
44