顧客ゴールの動的変容と思考形式の影響 : 顧客ゴール育成シナリオの可能性(特集マーケティング発展の牽引力としてのサービス・マーケティング)

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Material Type: 記事
Title: 顧客ゴールの動的変容と思考形式の影響 : 顧客ゴール育成シナリオの可能性
Author/Editor: 芳賀麻誉美
阿久津聡
Series Title: 特集マーケティング発展の牽引力としてのサービス・マーケティング
Author Heading: 芳賀麻誉美
阿久津聡
Periodical title: マーケティングジャーナル = Japan marketing journal
No. or year of volume/issue: 33(3)=131:2014.Win
Volume: 33
Issue: 3
Sequential issue number: 131
Pages: 46-71
Publication date of volume/issue (W3CDTF): 2014
ISSN (Periodical Title): 0389-7265
ISSN-L (Periodical Title): 0389-7265
Publication (Periodical Title): 東京 : 日本マーケティング協会
Place of Publication (Country Code): JP
Text Language Code: jpn
Subject Heading: Goals
Dynamic Change
Thinking Style
Cultural Differences
Structural Equation Model (SEM)
NDLC: ZD25
Target Audience: 一般
Holding library: 国立国会図書館
Call No.: Z4-527
Data Provider (Database): 国立国会図書館 : 国立国会図書館雑誌記事索引
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 025257340
http://id.ndl.go.jp/bib/025257340
Bibliographic Record Category (NDL): 632