価格を通じてコミュニケーションする企業と消費者 : 日本の企業が求められる価格戦略のレベルアップ

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Material Type: 記事
Title: 価格を通じてコミュニケーションする企業と消費者 : 日本の企業が求められる価格戦略のレベルアップ
Author/Editor: 吉本佳生
Author Heading: 吉本佳生
Periodical title: Omni-management = オムニマネジメント : NOMA経営情報誌
No. or year of volume/issue: 23(4)=264:2014.4
Volume: 23
Issue: 4
Sequential issue number: 264
Pages: 16-19
Publication date of volume/issue (W3CDTF): 2014-04
ISSN (Periodical Title): 0918-4716
ISSN-L (Periodical Title): 0918-4716
Publication (Periodical Title): 東京 : 日本経営協会
Place of Publication (Country Code): JP
Text Language Code: jpn
NDLC: ZD25
Target Audience: 一般
Holding library: 国立国会図書館
Call No.: Z4-1322
Data Provider (Database): 国立国会図書館 : 国立国会図書館雑誌記事索引
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 025368911
http://id.ndl.go.jp/bib/025368911
Bibliographic Record Category (NDL): 632