評判におけるステルス...

評判におけるステルス・マーケティングの影響に関するゲーム理論的分析

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評判におけるステルス・マーケティングの影響に関するゲーム理論的分析

Call No. (NDL)
Z3-260
Bibliographic ID of National Diet Library
025396126
Material type
記事
Author
日野 喜文ほか
Publisher
神戸 : 神戸大学経済経営学会
Publication date
2014-03
Material Format
Paper
Journal name
国民経済雑誌 = Journal of economics & business administration 209(3):2014.3
Publication Page
p.73-87
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Paper

Material Type
記事
Author/Editor
日野 喜文
宮原 泰之
Alternative Title
Game Theoretic Analysis on an Influence of Stealth Marketing on Reputation
Periodical title
国民経済雑誌 = Journal of economics & business administration
No. or year of volume/issue
209(3):2014.3
Volume
209
Issue
3
Pages
73-87