Volume number34号 2014年7月
1967-81年にお...

1967-81年における資生堂の市場細分化戦略 : 男性用品、頭髪用品を事例として

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1967-81年における資生堂の市場細分化戦略 : 男性用品、頭髪用品を事例として

Call No. (NDL)
Z4-990
Bibliographic ID of National Diet Library
025630519
Material type
記事
Author
垣本 嘉人
Publisher
名寄 : 日本流通学会
Publication date
2014-07
Material Format
Paper
Journal name
流通 : 日本流通学会誌 = Distribution studies : the journal of Japan Society for Distributive Sciences (JSDS) / 日本流通学会 編 (34):2014.7
Publication Page
p.17-29
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Paper Digital

Material Type
記事
Author/Editor
垣本 嘉人
Author Heading
Alternative Title
SHISEIDO's Market Segmentation Strategy (1967-1981) : As an Example for Men Cosmetics, Hair Care Products
Periodical title
流通 : 日本流通学会誌 = Distribution studies : the journal of Japan Society for Distributive Sciences (JSDS) / 日本流通学会 編
No. or year of volume/issue
(34):2014.7
Issue
34
Pages
17-29
Publication date of volume/issue (W3CDTF)
2014-07