生産財におけるブラン...

生産財におけるブランド・ロイヤルティの先行要因に関する経験的研究 : 買い手企業の知覚から見た「ユーザー視点」の重要性

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生産財におけるブランド・ロイヤルティの先行要因に関する経験的研究 : 買い手企業の知覚から見た「ユーザー視点」の重要性

Call No. (NDL)
Z71-B410
Bibliographic ID of National Diet Library
025634239
Material type
記事
Author
崔 容熏
Publisher
神戸 : 日本商業学会
Publication date
2014-07
Material Format
Paper
Journal name
流通研究 = Journal of marketing & distribution / 日本商業学会 編 17(1):2014.7
Publication Page
p.23-49
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Paper

Material Type
記事
Author/Editor
崔 容熏
Author Heading
Alternative Title
Is Branding for Customer's Customer Effective in Industrial Markets? : An Empirical Test of Japanese Industrial Buyers
Periodical title
流通研究 = Journal of marketing & distribution / 日本商業学会 編
No. or year of volume/issue
17(1):2014.7
Volume
17
Issue
1
Pages
23-49