消費者が購買意思決定...

消費者が購買意思決定時に使用する参照価格に関する実証的考察

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消費者が購買意思決定時に使用する参照価格に関する実証的考察

Call No. (NDL)
Z3-2985
Bibliographic ID of National Diet Library
025635876
Material type
記事
Author
奥瀬 喜之
Publisher
川崎 : 専修大学商学研究所
Publication date
2014-02
Material Format
Paper
Journal name
商学研究所報 45(5):2014.2
Publication Page
p.1-23,巻頭2p
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Paper Digital

Material Type
記事
Author/Editor
奥瀬 喜之
Author Heading
Alternative Title
An Empirical Study on the Use of Reference Prices for Consumer Decision Making Process
Periodical title
商学研究所報
No. or year of volume/issue
45(5):2014.2
Volume
45
Issue
5
Pages
1-23,巻頭2p