サービス・エコシステムから見たインターネット小売業の取り組み : 米国Zapposの事例を中心として (特集 マーケティングの諸側面)
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- Material Type
- 記事
- Author/Editor
- 石川 和男
- Series Title
- Author Heading
- Alternative Title
- The Efforts of Internet Retailer as Seen from "Service Ecosystem" : Case Study of Zappos
- Periodical title
- 専修ビジネス・レビュー
- No. or year of volume/issue
- 9(1):2014
- Volume
- 9
- Issue
- 1