消費者に関わるリレーションシップ・マーケティングの系譜
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CiNii Research
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- Material Type
- 記事
- Author/Editor
- 東 利一
- Author Heading
- Alternative Title
- Review of Customer Relationship Marketing
- Periodical title
- 流通科学大学論集. 流通・経営編 = Journal of the University of Marketing and Distribution Sciences. Distribution sciences & business administration
- No. or year of volume/issue
- 27(1):2014.7
- Volume
- 27
- Issue
- 1
- Pages
- 91-107