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ブランド価値連鎖とリ...

ブランド価値連鎖とリスク・マネージメント : 2012年の中国自動車市場を通して (川田剛教授退職記念号)

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ブランド価値連鎖とリスク・マネージメント : 2012年の中国自動車市場を通して

(川田剛教授退職記念号)

Call No. (NDL)
Z71-S611
Bibliographic ID of National Diet Library
025763618
Material type
記事
Author
王 京穂
Publisher
東京 : 明治大学大学院グローバル・ビジネス研究科
Publication date
2013-03
Material Format
Paper
Journal name
MBS review (9):2013.3
Publication Page
p.49-56
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Paper

Material Type
記事
Author/Editor
王 京穂
Author Heading
Alternative Title
Brand's value chain and risk management
Periodical title
MBS review
No. or year of volume/issue
(9):2013.3
Issue
9
Pages
49-56