Volume number56(3・4):2014.11
「クールジャパン」の...

「クールジャパン」の理論的分析 : COO(原産国)効果・国家ブランドと快楽的消費

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「クールジャパン」の理論的分析 : COO(原産国)効果・国家ブランドと快楽的消費

Call No. (NDL)
Z3-414
Bibliographic ID of National Diet Library
025940427
Material type
記事
Author
三浦 俊彦
Publisher
八王子 : 中央大学商学研究会 ; 1960-
Publication date
2014-11
Material Format
Paper
Journal name
商学論纂 = The journal of commerce / 中央大学商学研究会 編 56(3・4):2014.11
Publication Page
p.123-167
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Paper

Material Type
記事
Author/Editor
三浦 俊彦
Author Heading
Alternative Title
Theoretical Analysis of “Cool Japan" : From the Viewpoints of COO Effects, Nation Branding, and Hedonic Consumption
Periodical title
商学論纂 = The journal of commerce / 中央大学商学研究会 編
No. or year of volume/issue
56(3・4):2014.11
Volume
56
Issue
3・4
Pages
123-167