Impact of Sale Promotıon Technıques on Consumers’ Impulse Buyıng Behavıour towards Apparels at Bangalore

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Material Type: 記事
Title: Impact of Sale Promotıon Technıques on Consumers’ Impulse Buyıng Behavıour towards Apparels at Bangalore
Author/Editor: C. Nagadeepa
J.Tamil Selvi
Pushpa A
Author Heading: C. Nagadeepa
J.Tamil Selvi
Pushpa A
Periodical title: Asian journal of management sciences & education
No. or year of volume/issue: 4(1):2015.1
Volume: 4
Issue: 1
Pages: 116-124
Publication date of volume/issue (W3CDTF): 2015-01
ISSN (Periodical Title): 2186-8441
ISSN-L (Periodical Title): 2186-8441
Publication (Periodical Title): Chikusei : Leena and Luna International
Place of Publication (Country Code): JP
Text Language Code: eng
Subject Heading: Sales promotion
Impulse buying behavior
Rebates & discount offer
Loyalty programs
NDLC: ZF1
Target Audience: 一般
Holding library: 国立国会図書館
Call No.: Z76-A774
Data Provider (Database): 国立国会図書館 : 国立国会図書館雑誌記事索引
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 026183680
http://id.ndl.go.jp/bib/026183680
Bibliographic Record Category (NDL): 632