クチコミ発信による対象評価や記憶の変容
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CiNii Research
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- Material Type
- 記事
- Title
- Author/Editor
- 安藤 和代
- Author Heading
- Alternative Title
- The Effect of WOM for Speaker's Attitude and Memory
- Periodical title
- 流通研究 = Journal of marketing & distribution / 日本商業学会 編
- No. or year of volume/issue
- 17(3):2015.2
- Volume
- 17
- Issue
- 3
- Pages
- 65-85