日本型マーケティングの戦略課題 : JTBにみる革新の方向(本保芳明教授退職記念号)

Journal name: 観光科学研究 = The international journal of tourism science / 首都大学東京大学院都市環境科学研究科地理環境科学専攻観光科学専修編 (8):2015.3

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Material Type: 記事
Title: 日本型マーケティングの戦略課題 : JTBにみる革新の方向
Author/Editor: 池尾恭一
Series Title: 本保芳明教授退職記念号
Author Heading: 池尾恭一
Alternative Title: Strategic Issues for the Japanese Marketing : A Case Study on Directions of Innovation on the JTB
Periodical title: 観光科学研究 = The international journal of tourism science / 首都大学東京大学院都市環境科学研究科地理環境科学専攻観光科学専修編
No. or year of volume/issue: (8):2015.3
Issue: 8
Pages: 13-24
Publication date of volume/issue (W3CDTF): 2015-03
ISSN (Periodical Title): 1882-4498
ISSN-L (Periodical Title): 1882-4498
Publication (Periodical Title): 八王子 : 首都大学東京大学院都市環境科学研究科地理環境科学専攻観光科学専修
Place of Publication (Country Code): JP
Text Language Code: jpn
NDLC: ZD33
Target Audience: 一般
Holding library: 国立国会図書館
Call No.: Z71-Y303
Data Provider (Database): 国立国会図書館 : 国立国会図書館雑誌記事索引
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 026233844
http://id.ndl.go.jp/bib/026233844
Bibliographic Record Category (NDL): 632