インドにおけるエアコ...

インドにおけるエアコン市場の競争と製品戦略 : 新興国企業の成長とボリュームゾーンへの移動障壁

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インドにおけるエアコン市場の競争と製品戦略 : 新興国企業の成長とボリュームゾーンへの移動障壁

Call No. (NDL)
Z3-2027
Bibliographic ID of National Diet Library
026311972
Material type
記事
Author
上野 正樹
Publisher
名古屋 : 南山大学経営学会
Publication date
2015-03
Material Format
Paper
Journal name
南山経営研究 = Nanzan management review 29(3)=78:2015.3
Publication Page
p.271-285
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Paper

Material Type
記事
Author/Editor
上野 正樹
Author Heading
Alternative Title
Competition and Product Strategy of Air Conditioner Market in India : Growth of Emerging country Firms and the Mobility Barrier of Volume Zone
Periodical title
南山経営研究 = Nanzan management review
No. or year of volume/issue
29(3)=78:2015.3
Volume
29
Issue
3
Sequential issue number
78