募金広告の描写が援助対象への顕在的・潜在的評価及び寄付行動に与える影響
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- Material Type
- 記事
- Author/Editor
- 河村 悠太楠見 孝
- Alternative Title
- The effects of charity advertising on donations and donors' explicit and implicit evaluations of recipients
- Periodical title
- 心理学研究 / 日本心理学会編集委員会 編
- No. or year of volume/issue
- 86(1):2015.4
- Volume
- 86
- Issue
- 1
- Pages
- 21-31