広告コミュニケーショ...

広告コミュニケーションにおける原産国イメージの役割 : メッセージの広告信憑性の担保を媒介した効果

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広告コミュニケーションにおける原産国イメージの役割 : メッセージの広告信憑性の担保を媒介した効果

Call No. (NDL)
Z4-145
Bibliographic ID of National Diet Library
026351557
Material type
記事
Author
日高 優一郎
Publisher
東京 : 日本商品学会
Publication date
2015-03
Material Format
Paper
Journal name
商品研究 = Studies on Commodities / 日本商品学会 編 60(1・2)=236・237:2015.3
Publication Page
p.1-16
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Paper

Material Type
記事
Author/Editor
日高 優一郎
Author Heading
Alternative Title
The Country-of-Origin Effects in Advertising Communication : The Country-of-Origin Effects emerged by Mediating the Advertising Credibility of Message
Periodical title
商品研究 = Studies on Commodities / 日本商品学会 編
No. or year of volume/issue
60(1・2)=236・237:2015.3
Volume
60
Issue
1・2
Sequential issue number
236・237