マーケティング学説史におけるKIP(加藤・石川手順)の位置づけ
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- Material Type
- 記事
- Author/Editor
- 加藤 淳一
- Author Heading
- Alternative Title
- Valuing KIP (Kato and Ishikawa Procedure) in the history of schools of marketing thought
- Periodical title
- 研究紀要 = Bulletin of Tsukuba International University / つくば国際大学研究紀要委員会 編
- No. or year of volume/issue
- (21):2015
- Issue
- 21
- Pages
- 19-42
- Publication date of volume/issue (W3CDTF)
- 2015