マーケティングにおけるSNS上のテキスト・データ活用の可能性と限界

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Material Type: 記事
Title: マーケティングにおけるSNS上のテキスト・データ活用の可能性と限界
Author/Editor: 鶴見裕之
増田純也
中山厚穂
Author Heading: 鶴見裕之
増田純也
中山厚穂
Periodical title: マーケティングジャーナル = Japan marketing journal
No. or year of volume/issue: 35(2)=138:2015.Aut
Volume: 35
Issue: 2
Sequential issue number: 138
Pages: 38-54
Publication date of volume/issue (W3CDTF): 2015
ISSN (Periodical Title): 0389-7265
ISSN-L (Periodical Title): 0389-7265
Publication (Periodical Title): 東京 : 日本マーケティング協会
Place of Publication (Country Code): JP
Text Language Code: jpn
Subject Heading: SNS
Twitter
POSデータ
テレビ広告出稿量
多母集団同時分析
NDLC: ZD25
Target Audience: 一般
Holding library: 国立国会図書館
Call No.: Z4-527
Data Provider (Database): 国立国会図書館 : 国立国会図書館雑誌記事索引
https://ndlsearch.ndl.go.jp
Bibliographic ID (NDL): 026817892
http://id.ndl.go.jp/bib/026817892
Bibliographic Record Category (NDL): 632